Using YouTube to research products before you buy them is nothing new. Over the past couple of years, you have probably watched reviews for electronics, home, and beauty products before you got them. With some products, it’s easy to tell whether or not someone is lying just because they got it for free. However, with virgin hair reviews it’s very hard to see who is honest and who isn’t.

“Whoring for hair” is the practice of reviewers giving favorable reviews in exchange for free virgin hair. This is a very popular practice amongst hair gurus and these videos usually start with the phrase “This hair was sent to me by…” If you are looking for trustworthy hair reviews, look for videos that say, “I paid for this hair.” Whenever something is free, your review is already biased and it can’t really be objective. Additional signs of untrustworthy videos are people with brand new long hair that cut it drastically (to hide destroyed ends) and when they only show you one bundle.

Another way to find trustworthy reviews is to check the Better Business Bureau website. BBB.org will let you know how many complaints and problems previous customers have had with this brand. If there not listed that means the company is new and hasn’t been in business for a long time. Some hair companies are recognized by the BBB for great service and you may want to check them out.

Videos from people who thoroughly show the hair are the most helpful to me. For example, combing through the hair to see if it sheds, showing the ends of the hair, and explain their customer service experience are what should expect to see in good unbiased videos.

Hair companies use hair gurus to spread the word about their brand. However, if there aren’t any everyday people saying the hair is great, don’t waste your money.