There is a lot of conversation happening around the new Mariah Carey x Sephora “It’s Time” Christmas ad, and not all of it is positive. What many expected to be her signature burst of festive glamour is being criticized for feeling out of touch. Viewers are calling out the storyline involving an overworked elf, a makeup heist, and a luxury sleigh ride, saying it seems to gloss over real-world economic pressures and working-class struggles. Others feel the tone of the ad clashes with the sentiment people usually associate with Mariah’s holiday persona.

If you want to hear my full breakdown and see why this campaign has created such a stir, watch my video here: